Privacy Policy – Calma Pilates

Calma Pilates (“we,” “our,” or “us”) values your privacy and is committed to protecting the personal information of our clients and website visitors. This Privacy Policy (“Policy”) explains how we collect, use, disclose, and safeguard your information when you visit our website, book classes, purchase memberships, use our mobile application, or otherwise interact with our services.

This Policy applies to all personal information collected through the Calma Pilates website, mobile application, and related studio services. It is intended to comply with applicable state and federal privacy laws, including the California Consumer Privacy Act (CCPA), as applicable.

By using our website, mobile application, or services, you acknowledge the collection and use of information as described in this Policy.

We may update this Policy from time to time. Any changes will be posted on our website, and your continued use of our services constitutes acceptance of those changes.

1. Information We Collect

We may collect the following types of information:

Personal Information
Name, email address, phone number, billing information, account details, and other information you voluntarily provide when booking classes, purchasing memberships, signing up for events, creating an account, or contacting us.

Health and Fitness Information
Information related to your health, physical activity, and fitness that you voluntarily provide when using our services. This may include fitness goals, physical limitations, injuries, or other information relevant to your participation in Pilates classes, where applicable.

Automatically Collected Information
IP address, browser type, device information, app usage information, cookies, and browsing activity that may be collected when you access our website or mobile application. This information helps us maintain, analyze, and improve our services and user experience.

Optional Demographic Information
Information such as age or preferences that you voluntarily provide through surveys, promotions, or intake forms.

2. How We Use Your Information

We use the information we collect to:

• Provide and manage class bookings, memberships, and studio services.

• Create and maintain client accounts.

• Process payments and transactions.

• Communicate with you regarding schedules, reservations, account updates, promotions, or studio news, where permitted and with your consent when required.

• Improve our website, mobile application, services, and client experience.

• Respond to questions, requests, and customer service inquiries.

• Maintain business records and comply with applicable legal obligations.

• Create studio marketing content, which may include photographs or videos taken during classes or events.

By attending classes or events at Calma Pilates, you acknowledge that photographs or videos may be taken for marketing or promotional purposes. If you prefer not to be photographed or filmed, please notify a team member in advance.

3. Health and Fitness Data

Calma Pilates respects the privacy of health and fitness information and takes reasonable measures to protect this information.

Collection and Access

Health and fitness information may be collected when you voluntarily provide it through our website, mobile application, client intake forms, account information, or other interactions with our studio. This information may include fitness goals, injuries, physical limitations, or other information relevant to your participation in Pilates classes, where applicable.

The specific information collected depends on the information you choose to provide and the features or services you use.

Use of Health and Fitness Data

We use health and fitness information only as reasonably necessary to:

• Support your participation in Pilates classes and studio services.

• Understand relevant physical limitations or fitness goals you choose to share.

• Manage client accounts and related studio services.

• Respond to your questions or requests.

• Maintain and improve our services, where permitted by applicable law.

We do not sell personal health information or use it for targeted advertising.

Sharing of Health and Fitness Data

We may share health and fitness information with authorized personnel and trusted service providers when reasonably necessary to operate our studio, manage bookings and memberships, provide our services, or support our business operations.

Our service providers may include booking platforms and mobile application providers that process information on our behalf. These providers may handle information in accordance with their own applicable privacy policies and contractual obligations.

We do not otherwise disclose health and fitness information except as described in this Policy, with your consent where appropriate, or as required or permitted by law.

4. Sharing of Information

Calma Pilates does not sell or rent your personal information.

We may share information in the following circumstances:

• Service Providers: With trusted third-party service providers, such as booking platforms, mobile application providers, payment processors, and email services, as necessary to operate our business and provide our services.

• Legal Requirements: When required to comply with applicable laws, regulations, legal proceedings, or lawful requests.

• Protection of Rights: When necessary to protect the rights, safety, or property of Calma Pilates, our clients, or others.

We limit information sharing to what is reasonably necessary for the applicable purpose, subject to legal requirements.

5. Data Security and Retention

Data Security

We take reasonable administrative, technical, and physical measures to protect personal information from unauthorized access, misuse, alteration, disclosure, or destruction.

Payment information is processed through third-party payment providers using their applicable security measures. We do not control the security practices of third-party providers, and we encourage users to review their privacy and security policies.

Data Retention

Calma Pilates retains personal information, including health and fitness information, for only as long as reasonably necessary to fulfill the purposes described in this Policy, provide our services, maintain appropriate business and transaction records, resolve disputes, and comply with applicable legal obligations.

The retention period depends on the type of information, the purpose for which it was collected, and any applicable legal, contractual, or operational requirements.

When personal information is no longer reasonably necessary for these purposes, we take reasonable steps to delete it, de-identify it, or securely dispose of it, subject to applicable legal requirements.

Our third-party service providers may retain information on our behalf in accordance with their own retention practices and applicable contractual or legal obligations.

You may request the deletion of your personal information by contacting us using the information in the Contact Us section below. We will review and respond to such requests in accordance with applicable law. Certain information may need to be retained where required or permitted by law.

6. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• Access, update, or correct your personal information.

• Request deletion of personal information we have collected, subject to applicable legal and operational requirements.

• Request information about how your personal information is collected, used, and disclosed.

• Opt out of marketing communications at any time.

California Residents

Under the California Consumer Privacy Act, as amended by applicable legislation, California residents may have the right to:

• Know the categories and specific pieces of personal information we collect.

• Know the categories of sources from which personal information is collected.

• Know the purposes for collecting, using, or disclosing personal information.

• Request deletion of personal information, subject to applicable exceptions.

• Request correction of inaccurate personal information.

• Know whether personal information is sold or shared.

• Not be discriminated against for exercising applicable privacy rights.

Calma Pilates does not sell personal information. We do not sell or share personal information for cross-context behavioral advertising as those terms are defined under applicable California privacy law.

To exercise your applicable privacy rights, please contact us using the email address listed in the Contact Us section below.

7. Website and Mobile Application

This Privacy Policy applies equally to the Calma Pilates website and mobile application, including information collected when you create or manage an account, book classes, purchase memberships, or interact with our studio services through either platform.

Information collected through the website or mobile application may be processed by Calma Pilates and our authorized third-party service providers to provide, maintain, and support these services.

By using our website or mobile application, you acknowledge the practices described in this Policy.

8. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, technology, or legal requirements.

Any updates will be posted on our website, and the revised Policy will be effective upon posting. We encourage you to review this Policy periodically to stay informed about how we protect your information.

9. Contact Us

If you have questions about this Privacy Policy, would like to exercise your privacy rights, or have concerns about how your information is handled, please contact us at:

Calma Pilates
Email: hello@calmapilatesstudio.com